My only plan is to announce my project to HN and reddit when it's done (hopefully this week or next!) and hope for the best. I figure that if it's as exciting as I think it is, then it will organically spread by word of mouth, even if slowly.
What we are currently doing: 1) Cold outreach to power users - to convert them into affiliates. 2) Cold outreach to individuals who have target ICP communities. 3) SEO for more long term (not for the first 500)