←back to thread

Ask HN: How are you acquiring your first hundred users?

560 points amanchanda | 1 comments | 13 May 25 08:41 UTC | HN request time: 0.217s | source

I am building a B2C AI SaaS with $50/month price. How would you go about getting with first 100 users and then the next 500 users.

What we are currently doing: 1) Cold outreach to power users - to convert them into affiliates. 2) Cold outreach to individuals who have target ICP communities. 3) SEO for more long term (not for the first 500)

1. RileyJames ◴[13 May 25 09:51 UTC] No.43971263[source]▶
Built xonboard, employee onboarding tool for Xero: https://www.xonboard.com.au/

Got our first 100 users through the Xero App Store.

Now getting well over 100 per month via that channel. No longer our biggest channel, but it was until we started actively marketing our product.

The App Store model can work just fine, if you have a compelling value proposition that genuinely adds value to the users of that product.

There’s always the threat of being copied, but that’s everywhere.

Look at what larger products you could complement via integration. Make sure they have a channel for you (some are useless, Xero is great)

Xero App Store: https://apps.xero.com/au/app/xonboard