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Ask HN: How are you acquiring your first hundred users?

559 points amanchanda | 3 comments | 13 May 25 08:41 UTC | HN request time: 0.441s | source

I am building a B2C AI SaaS with $50/month price. How would you go about getting with first 100 users and then the next 500 users.

What we are currently doing: 1) Cold outreach to power users - to convert them into affiliates. 2) Cold outreach to individuals who have target ICP communities. 3) SEO for more long term (not for the first 500)

1. reillyse ◴[13 May 25 09:28 UTC] No.43971125[source]▶
The basic (marketing) problem is find where your users hang out and go meet them there. Usually for these kinds of products your customers will congregate somewhere online, reaching them though can be very tough. Try and drill down super narrow (if you can’t find a large community together ). Don’t try to convert new people, find people who are searching for a solution.
replies(2): >>43971257 #>>43971382 #
2. herbst ◴[13 May 25 09:50 UTC] No.43971257[source]▶
This is what I do before I spend a single minute on building anything. If you don't know how to reach your audience any product will fail
3. CrulesAll ◴[13 May 25 10:16 UTC] No.43971382[source]▶
Education marketing is the trench warfare of marketing. Unless you are a big conglomerate, this is a terrible strategy. "Finding people who are searching for a solution" is maneuver warfare. It's the best strategy, and the only one that should be employed by SMEs. OP is looking for 100 people when in reality they should be looking for 5 people who already know they want the solution you are offering. If the product/service works, these five people will become sales reps for you. NB. The trick is not selling the product to these five people. It is finding these five people.