Four years of running a SaaS in a competitive market

TBH, I find it extremely hard to acquire customers. Even with a rock solid product that is NOT, in any way, below the competition. I get the visits but the signups are non existent. Probably because my audience is geared towards programmers and tech oriented businesses. I can do almost any project but marketing kills me.

What's your product?

You're showing me pricing in euros, which is a bit off putting (I'm in Australia). It wouldn't stop me if I knew your product already and knew I needed it, but as a "cold" visitor it's a small thing that stops it being an insta buy.

We are also listing prices in EURO only.

Our server bills are in EURO.

Our salaries are in EURO.

Our subscription for business operations are in EURO.

Our accountancy costs are in EURO.

It helps that our focus is on European customers, but that said, it is hard to justify going with USD pricing.

I was thinking the same, and switched to EUR price only, cause I’m in Europe. Payments dropped off like it’s a free fall. Added double pricing (EUR and USD), and got back to acquiring customers, and the majority of my purchases are in USD.

Is it painful in terms of accounting? Yes. Do I lose money on conversion rates? Yes. Am I making more money? Yes.

Unless you exclusively target a particular market, most people in US might not even know what EUR is. For them it might be the same as Zimbabwean dollars to you.

> Do I lose money on conversion rates? Yes

Depending on where your vendors are situated, you might avoid the conversion losses by having USD accounts AND EUR accounts.

We use two separate banks (for redundancy), each of which allows us to have incoming payments in EUR, USD, and a couple of lesser currencies (CAD, SGD) and we keep a balance in each.

And then we use the USD balance to pay, eg. DigitalOcean, and the EUR balance to pay eg BunnyCDN. So we mostly don't have to incur the conversion loss.