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Four years of running a SaaS in a competitive market

(maxrozen.com)
269 points mtlynch | 1 comments | 06 May 25 21:47 UTC | HN request time: 0.33s | source
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arewethereyeta ◴[11 May 25 13:32 UTC] No.43953717[source]▶
TBH, I find it extremely hard to acquire customers. Even with a rock solid product that is NOT, in any way, below the competition. I get the visits but the signups are non existent. Probably because my audience is geared towards programmers and tech oriented businesses. I can do almost any project but marketing kills me.
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n_ary ◴[11 May 25 14:21 UTC] No.43954013[source]▶
Successful execution is 33.333% of the journey. Solid marketing is the differentiator.

Take for example, we frequently see Cursor, Aider, Windsurf, copilot, but rarely are there mentions of cline, roo and I think like only once or twice in very early days we saw mentions or Supermaven.

While Cursor runs babble from supermaven creator, many cursor users don’t know what supermaven is though they may know Aider or even cline.

Now draw your conclusion.

P.S. while I have no connection with supermaven, I do use it day to day personally as cursor/windsurf feels overhyped and crucial target to be acquired and enshittified anytime now(windsurf already got digested by oAI).

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1. arewethereyeta ◴[11 May 25 14:25 UTC] No.43954043[source]▶
I get that, not aiming for millions or billions (would be nice ofc). I'm just saying that is extremely hard to bring visits without dumping loads of cash and is 2x harder to make them even signup. I'm good with the execution but this marketing part drains me. A partnership with someone that knows how to bring customers would be ideal I reckon.