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Business books are entertainment, not strategic tools

(theorthagonist.substack.com)
593 points ZeroTalent | 1 comments | 09 May 25 20:51 UTC | HN request time: 0s | source
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abetaha ◴[10 May 25 00:49 UTC] No.43942334[source]▶
I am always amazed how most business book authors take a simple idea that could be described in one page, and turn it into a 200+ page book with popularizing narrative. What's more amazing is that the ideas are usually commonsense, but due to human nature are seldom practiced.
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Alex_001[dead post] ◴[10 May 25 07:55 UTC] No.43943959[source]▶
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1. marsten ◴[10 May 25 08:14 UTC] No.43944024[source]▶
Length is 100% marketing. There is no commercial market for 15-20 page essays, which would be the ideal length for a lot of business books. (The famous Harvard Business Review cases are typically this long.)

The reason many business books feel fluffy is that these 15-20 pages of solid content are spread over 300 pages to meet the expectations of readers and booksellers.