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Business books are entertainment, not strategic tools

(theorthagonist.substack.com)
593 points ZeroTalent | 2 comments | 09 May 25 20:51 UTC | HN request time: 0s | source
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abetaha ◴[10 May 25 00:49 UTC] No.43942334[source]▶
I am always amazed how most business book authors take a simple idea that could be described in one page, and turn it into a 200+ page book with popularizing narrative. What's more amazing is that the ideas are usually commonsense, but due to human nature are seldom practiced.
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1. georgeecollins ◴[10 May 25 07:12 UTC] No.43943801[source]▶
Its because lots of non-fiction books start as articles, talks, essays, papers or blogs. Ideas that could be expressed in twenty pages or an hour talk get elaborated into books because books are the medium that sells. In the old days people wrote and sold pamphlets!
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2. 2b3a51 ◴[10 May 25 20:04 UTC] No.43948510[source]▶
I was hoping that ebooks, print on demand, self-publishing and such would lead to a new age of pamphleteering. But it didn't happen like that.