Business books are entertainment, not strategic tools

I'm more empathetic to the "stretch out the simple idea" approach since I realized that there's basically no way to monetize or productize a concise but useful idea. If I read a really great tweet about doing creative work, I'd probably forget it in a day or two. But if I have a friend who's struggling with creative work, I can just give him a copy of The War of Art and there's a much higher chance it will "catch" (and Pressfield pockets a few well-earned dollars too). And for what it's worth, The War of Art does very little stretching.