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Business books are entertainment, not strategic tools

(theorthagonist.substack.com)
593 points ZeroTalent | 1 comments | 09 May 25 20:51 UTC | HN request time: 0s | source
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abetaha ◴[10 May 25 00:49 UTC] No.43942334[source]▶
I am always amazed how most business book authors take a simple idea that could be described in one page, and turn it into a 200+ page book with popularizing narrative. What's more amazing is that the ideas are usually commonsense, but due to human nature are seldom practiced.
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1. WheelsAtLarge ◴[10 May 25 04:03 UTC] No.43943133[source]▶
That's the rule for writing books. I don't know about now, but it used to be that "Learn to" computer books were 1000+ pages. A group of programmers would get together and write mostly useless chapters each and put them all into one book. The book became a best seller simply because buyers thought they were getting a bargain.

It's the same for business books. A 30-page book won't sell, but a 250 one is a best seller.