1. You need enough paper to create an object with a noticeable mass that takes time to work all the way through. Too small or short and it doesn't feel worth it. Make it short enough and people could read it in the book store.
2. People are bad at applying a crystalized abstraction in day-to-day life. They are better at learning narratives and fitting the current situation to the closest learned narrative, and then acting out the part of the protagonist. Instead of explaining a statistic or explicit rule of thumb, it would be more effective to give a bunch of examples where someone successfully applies the rule and is rewarded. Those examples can take up many pages.
Reading a 3 minute summary, once, I will easily forget the knowledge. But reading about the idea with different stories and other auxiliary information help me retain the principles much faster.
Reading a book is not just “downloading a knowledge into your brain”.
Reading is more like executing a program and seeing dofferent result in dofferent people. People will reflect in a different way and come out with different takes, emphasize points, lessons, and takeaways