A $20k American-made electric pickup with no paint, no stereo, no screen

This is extremely refreshing. I think that it would be possible to make something like this in the US for under $15K even. Cars and trucks are so over-engineered and come with tons of low value options intended to drive up the price.

For a case in point, consider that headlights that turn on and off automatically in response to darkness (or rain) are not a standard feature on many cars, yet they include a manual switch that costs more than a photosensor only because of the trim-level upgrades.

Cars could include a slot for a tablet but instead come with overpriced car stereos and infotainment systems that are always light years worse than the most amateurish apps on any mobile app store.

As should be very clear by now after the 2008 US auto industry bailouts and the 100% tariffs on Chinese EVs, the US auto industry is heavily protected and faces virtually no competition, which is why a common sense vehicle like the one in the article sounds revolutionary, though I imagine BYD could deliver something a lot more impressive for $10K if allowed to compete in the US without tariffs.

To be honest most of those accessories are actually incredibly cheap at manufacturing time and several have a direct impact on safety (e.g. ensuring people don't drive around with lights off). The cost usually comes as companies use them for pricing tiers where they market them as suggested extras to ratchet up profits.