Loved the fact that this post didn't go where I expected it to (or at least, didn't remain there). That a book like this probably wouldn't be published today, or would be less popular today, is a point that has been made many times by many people, about many different books, TV shows, jokes, etc. But the author actually moves on from there; the observation is that even
in his own opinion, the same joke isn't funny today — in fact, the equivalent thing being done today just looks “grubby”.
So it's something deeper than the usual “political correctness” debate: the question really is, what is it about the world today that trumps the hallowed British traditions of celebrating failure, of moaning, of affectionate self-mockery? Why isn't the joke funny any more, or why doesn't the mocking seem affectionate?
(He points at the malaise that exists today—it was only funny when there was some hope—but I'm not sure that's the only answer…)