If I undersand the article right, it sounds like they make
it with no features but that you add yourself afterwards
"We moved all the complicated parts outside the factory"
What does that really mean? You can paint it yourself, well ok, people may like that. Making it easy to service is great.
If I want electric windows is that adaptable? (It may come with electric windows) When I want to put in a stereo A navigation system? AC? (Might come with it)
It would be cool if the car was a abit "framework" so it has an open well thought out way to add and integrate features a person may want.
THe compnay and 3rd parties could offer up all sorts of cool stuff.