I could imagine this being popular for company and fleet trucks, but I can't imagine it being popular for personal vehicles with the general public. The people I know who drive personal pickup trucks want the absolute biggest one they can find and have zero interest in actually doing any truck activities with it. They drive their Raptors and 2500s to work and to burger king and that's it. If they do any customization, they might take it to a shop and pay them to put a louder muffler on it.