[1] We were profitable from day one because we didn’t buy a $80,000 pickup on day one the way everybody else does.
[1] We were profitable from day one because we didn’t buy a $80,000 pickup on day one the way everybody else does.
But, they won't necessarily be competing against other new things on the market. My wife also rides horses and we got a $5000 20 year old F250 which is very basic but has been bulletproof, and it can tow. I imagine old, basic trucks, either cheap domestic ones or kei trucks will be what this thing competes against.
I hope it does well. This is the kind of design thinking that the auto industry needs.
Also I'm increasingly convinced that the Honda fit is what peak performance looks like. But when it dies you do have options - maybe a Ford Transit Connect or a Metris.
[1] https://en.wikipedia.org/wiki/Vondelpark
The Fit, however, is really genius. It's got the utility of an SUV in the body of a compact. I can't believe Honda's excuse that it wasn't selling -- in my area it is a running gag that if you have a blue Fit somebody will park another blue Fit next to you at the supermarket or that it makes a great getaway car, if somebody catches you doing donuts in their lawn you can say it musta been somebody elese.
You're never gonna see trucks being used at the grocery store because people who are in the process of using said truck for truck stuff aren't usually stopping at the grocery store as they do it, and this is before you adjust for what kind of grocery stores HN shops at vs the kind that people who use the crap out of their trucks shop at. If you live the median "suburb to office and back" life you'll never see trucks doing anything. You need to be on the road and not in a cube during hours when "things" get done to see that. And the people who do things with their trucks mostly don't live and cross paths with the people who don't.
I could use the exact same faulty logic you're using here with slightly different parameters and come up with the conclusion that cars don't need a second row of seating.
And before anyone projects anything stupid at me, I own a minivan.
On the other hand in the suburbs of some New England towns that I'm sure are full of white collar workers you see nothing but trucks in the driveway and I laugh when I see a Ford F350 with a lift kit and commercial plates idling and see, a few minutes later, a few pencilneck geeks come out of a frat house and climb into it.
I think you missed the point of the GP post. They were noting the presence of (a lot of) trucks at the grocery store parking lot. Whether they are towing/hauling isn't really the point.
sometimes backroads aren't plowed well. or they. are plowed well and you need to scale a giant snowbank to get into your driveway.
(although my personal preference would be for the industry to make more rally-inspired high-clearance AWD sedans/wagons to fit this niche)