A $20k American-made electric pickup with no paint, no stereo, no screen

"but is this extreme simplification too much for American consumers?"

No, it's not. This American consumer says bring on the simplicity. Also like that this is not some monster sized thing.

I think many consumers want a simpler "dumb" car, just look at sales of the 5th generation 4Runner. That car came out originally in 2010 and they sold it through 2023 with barely any upgrades and their best sales years were all in the 2020's.

Lots of people say it's because offroading got popular but I think it's also because that car was "dumb" compared to more recent offerings. And personally as an owner of a 4th generation 4Runner, one of the things I like most about is that it's "dumb".