I see a ton of discussion on social media from people who want to buy simpler vehicles with less features at a better price point (e.g. the Japanese Kei trucks). I'm not convinced Americans will actually buy such a vehicle because we are used to our modern conveniences in new vehicles. You can even see that trend in this thread where people are asking for more features, or things that were phased out decades ago due to safety (e.g. bench seats). Perhaps Slate has figured that out with their options packaging? I'm rooting for them regardless.