Yeah, and this seems like a common Fortune 500 mandatory checkbox. Gotta have a Web Application Firewall! Doesn't matter what the rules are, as long as there are a few. Once I was told I needed one to prevent SQL injection attacks... against an application that didn't use an SQL database.
If you push back you'll always get a lecture on "defense in depth", and then they really look at you like you're crazy when you suggest that it's more effective to get up, tap your desk once, and spin around in a circle three times every Thursday morning. I don't know... I do this every Thursday and I've never been hacked. Defense in depth, right? It can't hurt...