[1] We were profitable from day one because we didn’t buy a $80,000 pickup on day one the way everybody else does.
[1] We were profitable from day one because we didn’t buy a $80,000 pickup on day one the way everybody else does.
But, they won't necessarily be competing against other new things on the market. My wife also rides horses and we got a $5000 20 year old F250 which is very basic but has been bulletproof, and it can tow. I imagine old, basic trucks, either cheap domestic ones or kei trucks will be what this thing competes against.
I hope it does well. This is the kind of design thinking that the auto industry needs.
Also I'm increasingly convinced that the Honda fit is what peak performance looks like. But when it dies you do have options - maybe a Ford Transit Connect or a Metris.
There are rumors that they will make a cargo van based on the Maverick but they make them in Mexico, and with the tariff situation I'm not sure if they will be going through with that anymore.
All of the perfect compacts and hatchbacks are slowly disappearing, and solid work trucks have been replaced with $60k+ fake trucks that will melt their gaskets with crappy turbos and can't even fit a piece of 2x4 in the back. There is an enormous category of consumers that just want an auto that's simple, affordable, safe, fuel efficient and reasonably sized. Almost nobody is serving them right now.
https://www.caranddriver.com/reviews/a64351746/2025-ford-mav...
And definitely went the other way from the industry.
This is an entirely american problem, because the small van is largely dead in the US. They're doing fine elsewhere.
The Metris is still manufactured (as the Vito, or V260 in China), and is not the smallest model which is the Citan (based on the Kangoo, with its second gen based on kangoo III in 2021).
The Promaster City (Fiat Doblo) still exists, as a rebadged Berlingo since 2022.
The NV 200 was replaced by the NV 250 (a rebadged Kangoo II) in 2019, which was then replaced by the Townstar (a rebadged Kangoo III) in late 2021. There's also the Docker / Express below that (which descends from the Logan MCV / Van).
And the Transit Connect was replaced by the Caddy (rebadged), but Ford dropped its original plans of a US release.
> There is an enormous category of consumers that just want an auto that's simple, affordable, safe, fuel efficient and reasonably sized.
Apparently not sufficiently so (or with a consistent enough need) that they can be catered to. Or at least not so that you couldn't make more money selling them pavement princesses.