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A $20k American-made electric pickup with no paint, no stereo, no screen

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1336 points kwindla | 2 comments | 25 Apr 25 15:01 UTC | HN request time: 0.001s | source
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Invictus0 ◴[25 Apr 25 15:21 UTC] No.43794523[source]▶
If Slate succeeds, it would be the total inversion of Tesla's original masterplan strategy of starting with a supercar and then slowly working their way down the value chain. And what's really astonishing is that, not only is this the cheapest electric car in the country, it's one of the cheapest new cars in the country, period.

https://www.cars.com/articles/here-are-the-10-cheapest-new-c...

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modeless ◴[25 Apr 25 15:31 UTC] No.43794644[source]▶
It's a very different market today than when Tesla started. Tesla's strategy of starting at the high end was necessary to build electric cars from scratch. New competitors can start with existing supply chains and a base of engineering expertise.

I do think Tesla has lost sight of their original plan, though. They should have kept going through one more generation of significant cost reduction/increased volume after Model 3/Y. They are intentionally leaving this part of the market to competitors as they focus on self driving, and I think it's a mistake that will cost them in the near term.

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1. snowwrestler ◴[25 Apr 25 16:13 UTC] No.43795288[source]▶
I think Tesla looked at what is selling in the U.S. market and pivoted to the Cybertruck. Small, cheap sedans and wagons just don’t sell that well at retail anymore—in part because people don’t like them, in part because of safety concerns, and in part because there is a huge backlog of cheap used vehicles.
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2. modeless ◴[25 Apr 25 16:31 UTC] No.43795583[source]▶
I think the Cybertruck is a prestige project, like the Roadster. It will never compete with the F-150 in the US in its current form, it won't work in the global market either, and probably won't ever be material to Tesla's financial results unless it gets a complete redesign to make it cheaper and less ostentatious.