Electric cars make personalization so much easier, glad someone's doing this.
And it's a pickup truck that is an actual pickup truck.
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And it's a pickup truck that is an actual pickup truck.
Which is its ultimate downfall, unfortunately. It being an actual pickup truck means that for all practical purposes you will also need a car, with all the additional headaches of owning more wheels to go along with it, and at its price point plus the price of a car you may as well buy one car with some truck-like features (i.e. the pretend pickup trucks that have become so popular).