Westerners generally, and Americans specifically, don't realize how their constant harping on "basic freedoms" comes across as ethnocentric. My parents are American citizens, but they were raised in Bangladesh and they don't really believe in free speech or democracy. My dad always talks about free speech with implicit scare quotes, like he’s referring to an american custom.
As to democracy, that is both culturally alien to them and their experience with it has been one of failure. We have never had a stable democratic government in Bangladesh, and my parents are persuaded that it's not possible. In general, they view democracy experiments outside Europe as something of a cruel joke. My parents felt quite vindicated that democracy in Iraq and Afghanistan failed, because they expected that to happen.
to be fair, it's not actually different. in both cases, the more powerful person gets to say what they want and everybody else has to agree or remain quiet.
in America, you can get targeted by the state for peaceful protests or posting something on social media in the past because you're a "homegrown terrorist". in Thailand, as described here, you can get arrested for peaceful protest or something you posted in the past.
freedom has always meant freedom of the rich and powerful.