Group chats are basically the Circles that Google+ saw the need for but could never get fully set up. A lot of people don’t want to share personal updates and photos to a broad swath of friends and acquaintances.
Meanwhile Instagram and Facebook keep evolving. Facebook is turning into a weird Reddit for older people. Instagram is turning into a hipper LinkedIn, where artists, musicians, and local businesses share career and business updates and advertise their wares.
So, it’s a pretty shit tool for a business to share what it’s about.
There was a mass exodus to Threads, which is now a weird toxic liminal space apparently tuned for woke-adjacent rage bait blended with LinkedIn-for-creatives. "I have an opinion, now buy my fan art."
My take on all of these is that huge corporations are all polluters. We think of pollution as chemical and environmental, but Meta and X are the world's biggest sources of mental and emotional pollution - outside of the MSM.