Practically, "zig build"-time-eval. As such there's another 'comptime' stage with more freedom, unlimited run-time (no @setEvalBranchQuota), can do IO (DB schema, network lookups, etc.) but you lose the freedom to generate zig types as values in the current compilation; instead of that you of course have the freedom to reduce->project from target compiled semantic back to input syntax down to string to enter your future compilation context again.
Back in the day, where I had to glue perl and tcl via C at one point in time, passing strings for perl generated through tcl is what this whole thing reminds me of. Sure it works. I'm not happy about it. There's _another_ "macro" stage that you can't even see in your code (it's just @import).
The zig community bewilders me at times with their love for lashing themselves. The sort of discussions which new sort of self-harm they'd love to enforce on everybody is borderline disturbing.