Inside ArXiv

Not sure I agree with the comment you're responding to. But the article discusses some of their funding troubles, and the main mage of arxiv.org itself has a donate link. So I think perhaps the media presence might be motivated by a desire to fundraise (and IMO they absolutely deserve funding because of the important work they do).

You're right. I didn't consider the funding angle at all, but only the accusation of "enshittification" which usually comes from a VC or an entity that wants to generate more profits by expanding. On the other hand, I do think Simons Foundations would not let arXiv die. Also, I don't agree that arXiv's media presence has ulterior motives after all. It might just be that it's getting its share of fame.