Google is illegally monopolizing online advertising tech, judge rules

Google really should start floating some plans for splitting itself up. Things worked out pretty well when Ma Bell was split up. Some people thought it would all fail, but the companies have done a good job competing and cooperating at the right times.

If Google comes up with the plans, it's better than some antagonist.

Google seems harder to split up than Bell to me. Bell was split regionally which makes sense since each region has it's own wires and can make money separately. Google has the problem that all their products other than adds lose money (or make money through integration with Google adds)

Yeah. The problem with splitting up Google is that Google products, taken in isolation, are themselves keys to preventing other monopolies.

Split off Android to swim on its own and we get an iPhone monopoly. Split off Workspace and we go back to the days of MSOffice's monopoly. Splitting out Chrome essentially kills the World Wide Web as an application platform as no one else wants to support it. Cloud would probably stand alone competitively, but if not it's going to be an Amazon monopoly.

Basically Google is strong in search and ads (also AI, though that isn't a revenue center yet and there's lots of competition) and second place in everything else. IMHO it's very hard[1] to make a pro-consumer argument behind killing off all those second place products.

[1] And yeah, they pay my salary, but I work on open source stuff and know nothing about corporate governance.