Advertising is an intentionally complex system so that companies can clip the ticket at multiple stages throughout the process. Google should be broken up, but the whole ad tech system needs to go into the bin if these problems are going to ever get fixed.
https://www.forbes.com/sites/augustinefou/2021/02/15/how-muc...
Some companies like Google are incredible at this. Google is not a "monopoly" in this space. In fact the world has far too many Google equivalents but absolutely no one comes close to Google in generating top dollars for publishers. I am saying this after working for 10+ years competing against Google.
Could you explain more on this. What do you think makes Google Ad or DoubleClick so special? And
>What matters is how much they are earning compared to the next best alternative.
Correct me if I am wrong, you are suggesting even if publisher only earns 30% of the revenue they still earn more than on other alternative platform?
Also users should benefit because they are getting relevant ads. Linear tv is notorious for non relevant ads like all the drug ads for conditions you don’t have. If you’re forced to see ads, wouldn’t you want ads that are relevant?
This is why I block all ads, but still appreciate super bowl commercials.
And I have discovered that this actually works on me. I like the Nike ads, so on the occasions when I buy sportswear, I have positive feelings about Nike stuff. I spend 100-10000x more on stuff that isn't sportswear, but I think Nike gets more value from me watching that ad than anyone who advertises some "relevant" SaaS product or whatnot.
Why would any advertiser pay the same in such a scenario?
They would obviously value your attention much less on average if that was a hard limit.
This is something that people in advertising say a lot, but it's generally not true. I do not want or benefit from you having "better" ad targeting - I will find your product if I want it without the sales pitch.
It’s probably not even possible for decision makers to discern it from noise.
Each user’s comment has to stand up under its own weight so to speak
So then why did you reply if you already knew your comment and the rest of the comment chain was irrelevant?
Pointing out that many people don't like relevant ads is then a significant thing to acknowledge.
You're acting like pclmulqdq brought up the idea out of nowhere, which is very much not the case.
What people think about ads does matter, and does affect the bottom line.
And it's just annoying for you to act like the dislike is just an "individual opinion" but the "people like relevant ads" claim isn't equally anecdotal.
In case you didn’t see, the user has already claimed to believe the entire comment chain is irrelevant, so your a bit late.
> what is your actual argument
Was it not clear? Okay I can try again.
When advertisers claim that relevant ads are something people want, that's very far from being universally true. Lots of people don't want that. Don't let them use that unsupported claim to support tracking.
Note that the desires of advertisers are not part of this particular argument. It's a simple claim and counterclaim.
Anyone can have an unlimited number of irrelevant opinions that they believe to possess this or that attribute, they may even genuinely believe so, yet it doesn’t amount to anything.
Even if the claimed argument was flawless… it seems strange to put a non sequitor at the beginning.