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863 points IdealeZahlen | 1 comments | | HN request time: 0.408s | source
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megaman821 ◴[] No.43718617[source]
I don't think this article explains it well. Google sells ad space on behalf of the publishers and also sells the ads on behalf of the advertisers. It also runs the auction that places the ads into the ad space. See this graphic https://images.app.goo.gl/ADx5xrAnWNicgoFu7. Parts of this can definately be broken up without destroying Google.
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1. TZubiri ◴[] No.43724604[source]
Doesn't that depend on how finely you want to break up the "parts"? Or on what dimension?

Google does search ads mostly, has competition with say, bing, amazon, chatgpt now.

On video ads they have competition with tiktok, netflix (even if they don't do ads I guess), and tv.

Maybe there's specific criteria that have legal precedent or sources, but I don't see it.