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Google is illegally monopolizing online advertising tech, judge rules

(www.nytimes.com)
863 points IdealeZahlen | 1 comments | 17 Apr 25 14:47 UTC | HN request time: 0.001s | source
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megaman821 ◴[17 Apr 25 15:50 UTC] No.43718617[source]▶
I don't think this article explains it well. Google sells ad space on behalf of the publishers and also sells the ads on behalf of the advertisers. It also runs the auction that places the ads into the ad space. See this graphic https://images.app.goo.gl/ADx5xrAnWNicgoFu7. Parts of this can definately be broken up without destroying Google.
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1. dumbledoren ◴[17 Apr 25 23:48 UTC] No.43723479[source]▶
Yep. On top of that, it also controls the algorithm. Recently it has been tweaking the algorithm to sell non-relevant keywords to advertisers by making 'exact match' not 'exact' anymore. People have been burning their ad budgets for worthless traffic as a result, and PPC professionals are livid over it with every other post in communities talking about it:

https://reddit.com/r/ppc

Recently someone even posted a timeline of google starting to hide the keywords advertisers are buying and the increase in Google's ad revenue. Eye opening.