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634 points RVRX | 2 comments | | HN request time: 0s | source
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Animats ◴[] No.43712702[source]
That seriously devalues MarkMonitor's services. MarkMonitor claims to be a "an ICANN-accredited registrar and recognized industry leader since 1999". The whole point of paying for MarkMonitor is that they're an expensive service for valuable domains and are not allowed to screw up. GoDaddy should not be involved here at all.
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electroly ◴[] No.43713101[source]
GoDaddy Registry operates the .us registry. You cannot have a .us domain without their involvement. Consider whether you wanted a .com domain instead (which is operated by Verisign).
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throw_a_grenade ◴[] No.43713949[source]
zoom.com is an audio equipment manufacturer, which was there before zoom.us.

I guess that's what happens where they had to accept substandard domain, because they were unwilling to be creative about their name.

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rhubarbtree ◴[] No.43714008[source]
Incidentally, Zoom seems a terrible name for a video conferencing app - anyone know why they chose it?
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bakuninsbart ◴[] No.43714535[source]
It is a one-syllable word, easy to pronounce in many languages, quite distinct from other words and brands, and can easily be turned into a verb.
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Hobadee ◴[] No.43717581[source]
Verbing your nouns is a great way to lose your trademark.
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Talanes ◴[] No.43719256{3}[source]
Are there any actual recent examples of this? The major examples I've always heard are solidly in the 20th century. It's not like Google has had any problem holding their trademark.
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1. Hobadee ◴[] No.43723156{4}[source]
Kleenex and Xerox were both (somewhat) recently in danger of loosing theirs. They both pulled pretty big campaigns to un-verb their trademarks. Google still has a bunch of other products that people are familiar with, so they are in less danger of loosing theirs right now, but give it some time (like 50 years, not 10) and it may happen, especially if they get broken up for being a monopoly. (Which has been mentioned)
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2. Talanes ◴[] No.43739342[source]
I'm usually a big proponent of longer-term corporate thinking, but deciding your name around problems you might have five decades after becoming a household name is a little much.