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Google is illegally monopolizing online advertising tech, judge rules

(www.nytimes.com)
863 points IdealeZahlen | 1 comments | 17 Apr 25 14:47 UTC | HN request time: 0s | source
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megaman821 ◴[17 Apr 25 15:50 UTC] No.43718617[source]▶
I don't think this article explains it well. Google sells ad space on behalf of the publishers and also sells the ads on behalf of the advertisers. It also runs the auction that places the ads into the ad space. See this graphic https://images.app.goo.gl/ADx5xrAnWNicgoFu7. Parts of this can definately be broken up without destroying Google.
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1. brikym ◴[17 Apr 25 21:43 UTC] No.43722559[source]▶
It's a lot more complex than that. Google has been caught putting their finger on the scale in the auction process. Not not entirely sure how they did it but I believe they were outbidding third party bidders by a cent because they're downstream in the chain.