I've always been somewhat opposed to this, because there's already like 10 different search alternatives, and now AI is taking over, which will further weaken their grip.
Google is on top because they do the best job; I use Yandex primarily, but I switch back to google all the time for coding related questions. In terms of advertising, there's billions of views on Facebook/Instagram/X to get, in addition to all the other sites. I get they're a big player, but I worry we're just beating Google because they're down, not because it's good for the consumer.
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