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Google is illegally monopolizing online advertising tech, judge rules

(www.nytimes.com)
863 points IdealeZahlen | 2 comments | 17 Apr 25 14:47 UTC | HN request time: 1.815s | source
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internetter ◴[17 Apr 25 15:38 UTC] No.43718430[source]▶
Kinda surprised. Google's core business is advertising. Some vertically integrated aux services (like chrome) feel ripe for antitrust, but I wasn't expecting ads themselves. What is Google without ads?
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nashashmi ◴[17 Apr 25 18:38 UTC] No.43720591[source]▶
Google is playing all sides of the dice. They used adsense to enlist publishers. They used adwords to get marketers. They used an ad buying and selling platform to corner the entire ad line.

Google bought Doubleclick for $3 Billion. Today it is worth $22 Billion. When Google got into ad-tech, they drifted away from their core market: users. And started to endorse the other side that turned users into products.

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1. hnfong ◴[17 Apr 25 19:39 UTC] No.43721230[source]▶
IIRC, before Google got into ad-tech, they didn't have a business model. Not sure whether "core market: users" make sense in this context.
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2. nashashmi ◴[17 Apr 25 20:56 UTC] No.43722122[source]▶
Their business model was search advertising. And they created many product products from that revenue. They tried to monetize the other products which is why they got into ad tech .