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Google is illegally monopolizing online advertising tech, judge rules

(www.nytimes.com)
863 points IdealeZahlen | 1 comments | 17 Apr 25 14:47 UTC | HN request time: 0.31s | source
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megaman821 ◴[17 Apr 25 15:50 UTC] No.43718617[source]▶
I don't think this article explains it well. Google sells ad space on behalf of the publishers and also sells the ads on behalf of the advertisers. It also runs the auction that places the ads into the ad space. See this graphic https://images.app.goo.gl/ADx5xrAnWNicgoFu7. Parts of this can definately be broken up without destroying Google.
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1. glitchc ◴[17 Apr 25 18:23 UTC] No.43720461[source]▶
Decoupling the advertising marketplace from the platform would be a huge win for consumers. It would also help Google focus on products again instead of constantly bowing to the almighty ad dollar.