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Google is illegally monopolizing online advertising tech, judge rules

(www.nytimes.com)
863 points IdealeZahlen | 2 comments | 17 Apr 25 14:47 UTC | HN request time: 0.001s | source
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megaman821 ◴[17 Apr 25 15:50 UTC] No.43718617[source]▶
I don't think this article explains it well. Google sells ad space on behalf of the publishers and also sells the ads on behalf of the advertisers. It also runs the auction that places the ads into the ad space. See this graphic https://images.app.goo.gl/ADx5xrAnWNicgoFu7. Parts of this can definately be broken up without destroying Google.
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1. fidotron ◴[17 Apr 25 16:16 UTC] No.43718938[source]▶
In fairness to Google on this (and I cannot believe I just wrote that) it's common practice to be on both sides like this, and even to have some external exchange in the middle that you have a deal with just so you can claim it's obviously fair.

That entire industry is a horrifying shitshow of sociopathy, at the expense of absolutely everyone else, both viewers (supply side) and advertisers (demand side).

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2. porridgeraisin ◴[17 Apr 25 20:19 UTC] No.43721762[source]▶
On the plus side, it would be nice to make an example of Google and deal a blow to ad tech in general. At this point even putting to sleep the entire google(or any other ad tech company of your choosing) Board is acceptable if it means ad tech shuts down.