Meta antitrust trial kicks off in federal court

> "The FTC's lawsuit against Meta defies reality. The evidence at trial will show what every 17-year-old in the world knows: Instagram, Facebook and WhatsApp compete with Chinese-owned TikTok, YouTube, X, iMessage and many others," Meta spokesperson Chris Sgro said in a statement.

Everyone knew at the time that Facebook bought Instagram because it threatened Facebook's dominance, and hindsight shows that exactly that happened. There's a huge swath of people that dropped off FB and now use Insta, but Meta owns both. It was a great move but it was absolutely anti-competitive at the time.

If everyone indeed "knew at the time" then why did the FTC allow the acquisition to go through in a 5-0 vote?

This is what I don't get, the FTC is suing because the FTC allowed something to happen, when the platforms had even more dominance than they do now?

Kind of stinks of less than valid motivations based on the timing of bringing this up over a decade after the fact.

At the time, Instagram had 80 million users, it had no monetization strategy and was profitless[1]. I suppose this made it seem less of an immediate competitive threat to Facebook's business model, especially with the presence of other smaller photo sharing platforms by Google etc.

In 2020, the Wall Street Journal reported that FTC officials in 2012 had concerns about the deal raising antitrust issues. However, they were apprehensive about potentially losing an antitrust case in court if they sued to block the deal.[2] If they would lose then on the merits of trying to enforce the Clayton Act, it would set a precedent that likely could not be undone.

[1] https://www.ibtimes.co.uk/facebook-instagram-deal-down-747m-...

[2] https://www.wsj.com/articles/tech-ceos-defend-operations-ahe...

I remember hearing from friends at Facebook that an insider story was FB used VPN and in app IP address tracking to identify that instagram and whatsapp were hitting crazy growth metrics and that's how they knew they needed to buy them at all costs