Google is winning on every AI front

Several people have suggested that LLMs might end up ad-supported. I'll point out that "ad supported" might be incredibly subtle/insidious when applied to LLMs:

An LLM-based "adsense" could:

   1. Maintain a list of sponsors looking to buy ads
   2. Maintain a profile of users/ad targets 
   3. Monitor all inputs/outputs
   4. Insert "recommendations" (ads) smoothly/imperceptibly in the course of normal conversation

No one would ever need to/be able to know if the output:

"In order to increase hip flexibility, you might consider taking up yoga."

Was generated because it might lead to the question:

"What kind of yoga equipment could I use for that?"

Which could then lead to the output:

"You might want to get a yoga mat and foam blocks. I can describe some of the best moves for hips, or make some recommendations for foam blocks you need to do those moves?"

The above is ham-handed compared to what an LLM could do.

I'm not convinced this is any worse than searching for results or reviews and being directed to content that is affiliate supported (or astroturfed by companies). Humans already do this sort of subtle nudging and lots of people position themselves as unbiased. So many blogs are annoying "buried lede" advertising where the article seems vaguely useful until you realise that it's just a veiled attempt to sell you something. Virtually every reviewer on YouTube seems obliged to open with "my thoughts are my own, the company doesn't get to edit my review, etc."

On the other hand, a good LLM would be able to suggest things that you might actually want, using genuine personal preferences. Whether you think that's an invasion of privacy is debatable, because it's perfectly possible for an LLM to provide product results without sharing your profile with anyone else.