I don't know if this is a recent policy change, but it is not the complete amount but only 50% of the remaining annual amount as per their website[1].
If it were something involving physical goods or services I can understand, but 50% penalty is still a crazy amount for a hosted software service.
I see it a bit differently:
A solid, high value contract should make sense. And guess what? When they do make sense, most people have no reason not to pay and they will, barring emergencies and the usual risks that play out in all business. Most people, myself included, would side with Adobe. The peeps need to pay up.
However, when the contract is shady, abusive, just dripping with greed? A much higher percentage of people are gonna say, "fuck 'em! Plenty will find reasons too. And there is a higher inherent risk associated with all new accounts, potentially going as far as to raise it, while value dilution happens across the board to software subscriptions as a whole.
Who wants all that noise?
I am not sure whether the piece mentioned this or not (skimmed, Ok? LOL), but there are fairly strong second and third order effects playing out that are likely to persist for a very long time:
Network effects: A pretty healthy slice of Adobe users, or forced users I could say, reach their hating peak every year. When I was skill building for creative work, Adobe hate was modest. Adobe love was higher than average too. So far, so good, right?
Just half a decade later, I revisit this work about the time people could no longer buy the suite on physical media with a perpetual license. Hmmm... haters were right! That is exactly what they said Adobe was going to do. Some time after this change, and while watching how Adobe handles the users of one of their more hated acquisitions; namely, Alias and MAYA who came from industry culture that believes Autodesk could quite possibly be one of the worst to end up owning what many observers called "elite" or "career" type software packages with costs starting in the mid to high 4 figures and ending up a solid 5 figure purchase ... (Alias 10 forever hoo rah!) ... um, yeah, where was I?
Yes, Hating Adobe solid now. Not ever going to be a potential customer.
You are reading third order effects. People like me, and the very aggressive first order people are hard at work figuring out just how much they can do with alternatives and also realizing everything they can do with the OSS alternatives are publishing our work, sharing successes and when we are teachers, consultants, department heads, we de-recommend Adobe on sight, while at the same time being very forgiving as people ramp up on the other options.
That catches the attention of many who would never have a clue if it were not for social media bringing us the very best drama like this.
Takes years and real talent to grow a software business while also so damn consistently earning the hate. Amazing!