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Adobe deletes Bluesky posts after backlash

(petapixel.com)
553 points bookofjoe | 3 comments | 11 Apr 25 14:01 UTC | HN request time: 0.648s | source
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simonw ◴[11 Apr 25 15:29 UTC] No.43654967[source]▶
Yeah, they posted this:

> Hey, we're Adobe! We're here to connect with the artists, designers, and storytellers who bring ideas to life. What's fueling your creativity right now?

> Drop a reply, tag a creator, or share your latest work—we'd love to see what inspires you!

That's such a bland, corporate message. It feels totally inauthentic. Do Adobe (a corporation) really "love to see what inspires you" or do they just want engagement for their new account?

I'm not surprised in the slightest that it triggered a pile-on.

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hammock ◴[12 Apr 25 22:24 UTC] No.43668377[source]▶
I don’t disagree, but what are they supposed to post otherwise?
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1. simonw ◴[12 Apr 25 23:18 UTC] No.43668703[source]▶
Post something interesting!

A profile of an up and coming artist doing cool stuff with Adobe software.

A video interview with an interesting team lead at Adobe.

Or just stick to product announcements like various other brand accounts to.

Pretty much anything that doesn't come across as fake engagement bait would probably have been fine.

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2. hammock ◴[13 Apr 25 03:56 UTC] No.43669969[source]▶
I’ve seen the words “fake” and “inauthentic” used here but based on what you’re saying it more accurately boils down to “taking” vs “giving.”
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3. gs17 ◴[13 Apr 25 16:36 UTC] No.43673990[source]▶
I think they're not orthogonal. Meaningful "giving" will likely be "authentic" as well.