So... I don't think this is certain. A surprising number of people pay for the ChatGPT app and/or competitors. It's be a >$10bn business already. Could maybe be a >$100bn business long term.
Meanwhile... making money from online ads isn't trivial. When the advertising model works well (eg search/adwords), it is a money faucet. But... it can be very hard to get that money faucet going. No guarantees that Google discover a meaningful business model here... and the innovators' dilema is strong.
Also, Google don't have a great history of getting new businesses up and running regardless of tech chops and timing. Google were pioneers to cloud computing... but amazon and MSFT built better businesses.
At this point, everyone is assuming AI will resolve to a "winner-take-most" game that is all about network effect, scale, barriers to entry and such. Maybe it isn't. Or... maybe LLMs themselves are commodities like ISPs.
The actual business models, at this point, aren't even known.
But not profitable yet.
There are now commonly corporate goon squads whose job is to drive AI adoption without care for actual impact to results. Usage of AI is the KR.
It’s a bit like how DEI was the big thing for a couple years, and now everyone is abandoning it.
Do corporate leaders just constantly chase hype?
I think companies implement DEI initiatives for different reasons than hype though. Many are now abandoning DEI ostensibly out of fear due to the change in U.S. regime.
I personally know an engineering manager who would scoff at MLK Day, but in 2020 starting screaming about how it wasn’t enough and we needed Juneteenth too.
AI isn’t hype at Nvidia, and DEI isn’t hype at Patagonia.
But tech industry-wide, they’re both hype.
The climate has changed. Some of that is economic at big tech companies. But it’s also a ramping down of a variety of things most employers probably didn’t support but kept their mouths shut about.