The phenomenon at work here is: if product being produced by a profit-seeking enterprise can be rented instead of being sold, said enterprise will eventually find a way to do it, then over time, rather than a single bill, it will attempt to rent out individual aspects of the now product-turned-service, followed by cost cutting that degrades the default service level while introducing additional service levels for which the consumer will have to pay additional fees, and finally making switching away to competitors progressively difficult for the consumer. This is a natural outcome of profit-maximization.
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