But what if I want a faster horse?

The TikTok-ification of advertising supported platforms is terrible, but makes sense to me. LinkedIn pivoted from making money on subscriptions and fees for job postings to ads, which mean the leading drivers are 'engagement' e.g. time you spend doom scrolling on their platform. This will end in disaster for the platform as a place to find jobs or employees.

Netflix I understand much less. They make money from subscriptions. If you perceive having a fantastic experience on the site by just going there, finding something you enjoy watching, and leaving... they win. Why they would foster a doom-scrolling experience I really can't really explain, other than imagining some dark pattern like they have to pay per view and want you to watch C grade movies? More time spent looking for something to watch means less time streaming?

I don't get it.

I assume it's about papering over the gaps in their content library.

You can't provide a seamless UX for turning on the TV and watching The Office if you don't own the rights to The Office. They want to habituate you to scrolling through content Netflix actually owns and picking something, because it's apocalyptic for them if you ever treat the services as fungible content libraries that you hop between month-to-month.

I think you're right!

A short while ago, I noticed I only used Netflix to watch 2 classic comfort shows, and I started to doubt if it was worth a 2-classic-comfort-shows-as-a-service subscription. I tried looking through the catalog to see what else I was paying for and ended up cancelling my subscription.

Netflix does an amazing job in giving the impression that they have an endless library of top quality content, but in reality, it seems like it's only a handful good shows and some filler, but presented in a way that makes it look like there's way more than it actually is.