But what if I want a faster horse?

For any given thing or category of thing, a tiny minority of the human population will be enthusiasts of that thing, but those enthusiasts will have an outsize effect in determining everyone else's taste for that thing. For example, very few people have any real interest in driving a car at 200 MPH, but Ferraris, Lamborghinis and Porsches are widely understood as desirable cars, because the people who are into cars like those marques.

If you're designing a consumer-oriented web service like Netflix or Spotify or Instagram, you will probably add in some user analytics service, and use the insights from that analysis to inform future development. However, that analysis will aggregate its results over all your users, and won't pick out the enthusiasts, who will shape discourse and public opinion about your service. Consequently, your results will be dominated by people who don't really have an opinion, and just take whatever they're given.

Think about web browsers. The first popular browser was Netscape Navigator; then, Internet Explorer came onto the scene. Mozilla Firefox clawed back a fair chunk of market share, and then Google Chrome came along and ate everyone's lunch. In all of these changes, most of the userbase didn't really care what browser they were using: the change was driven by enthusiasts recommending the latest and greatest to their less-technically-inclined friends and family.

So if you develop your product by following your analytics, you'll inevitably converge on something that just shoves content into the faces of an indiscriminating userbase, because that's what the median user of any given service wants. (This isn't to say that most people are tasteless blobs; I think everyone is a connoisseur of something, it's just that for any given individual, that something probably isn't your product.) But who knows - maybe that really is the most profitable way to run a tech business.

"Shoving content into the faces of an indiscriminating userbase" maximizes eyeball time which maximizes ad dollars. Netflix's financials are a bit more opaque but I think that's the key driver of the carcinisation story here, the thing for which "what the median user wants" is ultimately a proxy.

Likewise, all social media converges on one model. Strava, which started out a weirder platform for serious athletes, is now is just an infinity scroll with DMs [0]

I do however think that this is an important insight:

> This isn't to say that most people are tasteless blobs; I think everyone is a connoisseur of something, it's just that for any given individual, that something probably isn't your product.

A lot of these companies probably were founded by people who wanted to cater to connoisseurs, but something about the financials of SaaS companies makes scaling to the ad-maximizing format a kind of destiny.

[0] https://www.nytimes.com/2023/12/05/style/strava-messaging.ht...

> "Shoving content into the faces of an indiscriminating userbase" maximizes eyeball time which maximizes ad dollars

I mean that's not really the case for paid services without ads like Netflix. They lose money the more you watch. Ideally you'd continue to pay for the subscription but never watch anything.

>Ideally you'd continue to pay for the subscription but never watch anything.

There's a good planet money episode about the economy of gyms. Many really want members, not users. But members who never used would (eventually) cancel. So some had massage chairs in reception or free pizza slice tuesdays to keep the people who rarely came to work out feeling like they were still using the gym, forgetting it was just for a slice of pizza...

If there's nothing on netflix people will cancel netflix. So you want them to watch a few exclusive shows a year so they feel like they got their money's worth, while not actually costing netflix much.

There were people who only had HBO subscriptions to watch the new season of Westworld. Given they merged with Cinemax I’m not sure if that worked out for them. But there were also Apple+ subscriptions just to watch Ted Lasso. And I begrudgingly got Prime to watch the Expanse.

But when I bought the full seasons it was from Apple. I’m sure Bezos still ended up with most of that money but at least some of it went to Apple instead.