All big companies do that for few years now - either with used language or graphics (namely Corporate Memphis and its various uncanny variants) or with both.
It's enough to look at patch notes for mobile apps: these are exactly cutesy, fake friendly. 99% of the time you won't learn what was changed or fixed but instead you get these unrelated comments trying to show how cool company xyz is. It's unironic "hello fellow kids" meme approach.