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553 points bookofjoe | 1 comments | | HN request time: 0s | source
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simonw ◴[] No.43654967[source]
Yeah, they posted this:

> Hey, we're Adobe! We're here to connect with the artists, designers, and storytellers who bring ideas to life. What's fueling your creativity right now?

> Drop a reply, tag a creator, or share your latest work—we'd love to see what inspires you!

That's such a bland, corporate message. It feels totally inauthentic. Do Adobe (a corporation) really "love to see what inspires you" or do they just want engagement for their new account?

I'm not surprised in the slightest that it triggered a pile-on.

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magicmicah85 ◴[] No.43655090[source]
They want engagement for their new account, it's what anyone who posts on social media wants.
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masswerk ◴[] No.43655309[source]
Yes, but it's not what social media users want. How about posting tips, small micro courses, behind the scene stories about what motivated some choices in the app, anything useful or endearing? Not just harvesting likes and account names?
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magicmicah85 ◴[] No.43655487[source]
I’m talking about when anyone post on social media. It’s all about engagement. People don’t post on social media in the hopes that no one sees or replies to them. So I find it silly that people are upset at Adobe for having the most generic “hey we joined, show us what you’re working on” versus the useless engagement posts that are templates of “most people can’t figure out what the answer is” when the image is “two plus two equals ?”.

To your point of useful info, I’m sure Adobe would get there. They just joined the site and got bullied off. I doubt they’re going to care about the site now, but it’d be funny if they tried a second post and just trudged through it.

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masswerk ◴[] No.43658656{4}[source]
Yes, I have no problem believing that this is what Adobe wants and/or a certain category of posters. But, what's the motivation for answering? (Notably, this was about "what's fuelling your creativity, right now?" and not "show us what you're working on", about circumstantialities instead of substance.) Will Adobe notice? Probably not, they just want stats to go up. This is not a conversation. It's more like IRL going up to a person and saying, "Talk!", and immediately turning the back on them to engage the next one.

From my own experience, when moving to Bluesky, the absence of engagement posters felt like a breath of fresh air. Meanwhile, with the broader influx from X/Twitter, there are some posts which are more in this style (e.g., "what was your favorite xy" nostalgia posts, or slightly more adopted to the platform, "this was my favorite xy (image), what was yours?"), but I usually see these going unanswered. It's just not the style of the platform, which is probably more about letting people know and/or about actual conversations, or just doing your thing. So, this gambit is more likely to be received as "oh no" and "corporate communications, of course", maybe as "yet another lack of commitment." So don't expect congratulations on this, rather, it may even unlock the wrath of some… The post may have done much better without this call for engagement. Just say "hi", if this is what it's about. (Actually, this is kind of a custom, new accounts just saying hi.)

Most importantly, if you're doing public relations or marketing, it's still your job to meet your audiences, not theirs to adopt to you. And for the lack of understanding of these basics, this gambit may have come across as passive aggressive.

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