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But what if I want a faster horse?

(rakhim.exotext.com)
1525 points saeedesmaili | 1 comments | 11 Apr 25 11:39 UTC | HN request time: 0.217s | source
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furyg3 ◴[11 Apr 25 12:19 UTC] No.43652977[source]▶
The TikTok-ification of advertising supported platforms is terrible, but makes sense to me. LinkedIn pivoted from making money on subscriptions and fees for job postings to ads, which mean the leading drivers are 'engagement' e.g. time you spend doom scrolling on their platform. This will end in disaster for the platform as a place to find jobs or employees.

Netflix I understand much less. They make money from subscriptions. If you perceive having a fantastic experience on the site by just going there, finding something you enjoy watching, and leaving... they win. Why they would foster a doom-scrolling experience I really can't really explain, other than imagining some dark pattern like they have to pay per view and want you to watch C grade movies? More time spent looking for something to watch means less time streaming?

I don't get it.

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1. joe_the_user ◴[11 Apr 25 18:35 UTC] No.43656935[source]▶
The thing about the situation is, now that when Tik-tok-ification has grown big enough, it (no-choice interfaces, "enshitification", etc) becomes the only paradigm UI designers, managers and investors understand. Moreover, it's interface that essentially completely controls the user - all the choices they have are essentially fake and control always appeals to managers and control may not immediately make money but it can make money long term so it can be justified.

You can see how Sonos enshitified their interface and even with a user rebellion wouldn't back down, just as an example.