Bluesky audience is certain kind, more left leaning, finding corporations evil. Adobe's experiment shows that it is unlikely any big corp could go there any time until the audience is more diverse, less cancel culture.
My guess is that most Bluesky users are doing their own thing and never noticed this until after it was over and appeared in the news. But it does seem like there is a large crowd of nasty people in Bluesky, and that seems like a bad sign.