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Adobe deletes Bluesky posts after backlash

(petapixel.com)
553 points bookofjoe | 4 comments | 11 Apr 25 14:01 UTC | HN request time: 0.873s | source
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shaky-carrousel ◴[11 Apr 25 15:05 UTC] No.43654619[source]▶
What a great idea, scaring companies probing bluesky. That surely won't backfire and will cement bluesky as a Xitter alternative.
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miohtama ◴[11 Apr 25 15:09 UTC] No.43654681[source]▶
Bluesky audience is certain kind, more left leaning, finding corporations evil. Adobe's experiment shows that it is unlikely any big corp could go there any time until the audience is more diverse, less cancel culture.
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1. pm90 ◴[11 Apr 25 15:11 UTC] No.43654716[source]▶
The reaction seems specific to Adobe which has (probably) not been a good steward of its role as a tool for creatives. I don’t think other big corps would get that reaction.
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2. jsheard ◴[11 Apr 25 15:33 UTC] No.43655033[source]▶
Exactly, compare and contrast how bsky users engage with an Adobe peer that creatives are on good terms with.

https://bsky.app/profile/procreate.com/post/3llfkv3mqas2s

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3. slowmovintarget ◴[11 Apr 25 18:35 UTC] No.43656930[source]▶
That post seems an awful lot like pandering to the crowd there.

More adroit PR, perhaps.

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4. cosmic_cheese ◴[11 Apr 25 20:40 UTC] No.43658290{3}[source]▶
That’s part of it, but it helps a lot that Procreate’s both extremely affordable and a single purchase. That’s a great combo when your target audience are artists, a crowd that is generally pretty cash-strapped. Creative Cloud’s cost is actually pretty steep over time.

It also helps that when Procreate adds features, it’s always stuff that’s desired by a large chunk of their users and is broadly useful. Contrast this to e.g. Photoshop, where for many of us eliminating 98% of the new features added since CS2 would make no material difference in day to day usage.

Adobe would be well served by building “heirloom” versions of their tools that are single-purchase, affordable, and have a fixed CS1/CS2-ish feature set with all development thereafter being put into optimization, stability, etc. That’d be plenty for even many commercial artists, let alone “prosumers” and more casual users.