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1525 points saeedesmaili | 1 comments | | HN request time: 0s | source
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FinnLobsien ◴[] No.43653334[source]
I also dislike the TikTokification of everything, but I also know that all of us on this platform are wrong in the sense that we're not the user being designed for.

Consumer apps at massive scale like TikTok and Netflix don't design for nerds like us, they design for the average person. Actually, they design for the average behavior of the average person.

And most people on this planet are more or less happy with whatever they're presented with because they don't care about technology.

And when you control what's presented to people, not they (and they don't care), you can push them to consume what you want them to consume.

I heard a YC group partner once that he's worked with a ton of delivery apps. Many of them start out as differentiated apps for ordering from the best "hole in the wall" places or the app for authentic foreign cuisines, only to discover that the best growth hack is getting McDonald's on the app, because that'll be your top seller, instantly.

Most people just do the default thing everyone does—and we're probably all like that in one aspect or another of our lives, and that's who many experiences are designed for.

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bombcar ◴[] No.43653462[source]
There’s a lot of money to be made in letting people order takeout from McDonalds while not feeling like the kind of person who orders takeout from McDonald’s.
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1. FinnLobsien ◴[] No.43654051[source]
I hate that more than McDonald's. The restaurants making mediocre-tasting but instagramable food in a place that spent more on the interior design consultant than the chef who created the menu.

At least McDonald's doesn't pretend.