Earlier people used to spend 2-3 hrs watching and absorbing a single movie. Now people spend 5 hrs scrolling tiktok. So in a sense time spent on content has actually increased. People don't need filler and lengthy buildups. People have been exposed to so much culture they can almost predict the general plotline so no need to spend time on that. Give me the plot twist or the drop (in case of spotify) with short relevant context. I remember Balaji saying something to this effect. He said don't give me filler content, just give me "fixed point" content which doesn't change after successively summarization and pruning.